Concept and art direction of the digital campaign for Smart Spain, "the less polluting car in the world". The client wanted a video that comunicates only the pize of the car and the fact that it is eco. The video was inserted in different banners and tv.
Concept and art direction of the digital campaign for Smart Spain, "Take the smoke out of your city". Smart wanted an interactive banner that could work for any online format. We created an arkanoid to play with the computer keyboards.
Conceptand art direction of the billboard poster for Smart. It was made out of adhesive paper that, over time, gradually gathers the dust and dirt that's found in the air.
Art direction for the colour costumed Smart.